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With the final days of the year, the publication of annual reports, especially those that have a general audience and are kind of media-friendly, is booming. These reports are late fall chicken counts that are published for a variety of purposes, from information and targeted advertising to yellow analysis of the media filler. Sometimes the output of annual reports directly or indirectly leads to providing predictions about market trends, how customers behave and other influential things in the following year.
Reports are about the past and predictions are mostly about the future. Attempting to estimate the future market has very important and attractive indicators that are considered the market trend. Trend means popular or popular. Although trend is the popular term of digital media, it evokes almost the same concept in the literature of market management, with the difference that market trends, unlike media trends, which are all increasing and upward, also have a negative or decreasing type.
Famous food industry trends in 2021
Food industry marketing can be assumed to be the most important part of fast-moving consumer goods (FMCG) marketing because a significant part of the fast-moving consumer goods portfolio includes foods or products related to the food industry. The online magazine Foodindustryexecutive has predicted in an article with the same title, that in the coming year, the main tendency of people will be towards four groups of food more than in the past, and in a way, these four groups can be the booming products and market trends of the coming year.

The first group of natural products produced on the basis of plants
According to this analysis, it is predicted that by 2024, nearly 56% of the consumers of organic food, foods and beverages produced on the basis of plants and natural materials in Put your main shopping list. Unlike before, when organic and plant-based foods were consumed for special diets or because they were luxury, it is expected that health-oriented food will be more popular than before, even though it will cost more to the basket. Their purchases add. Perhaps one of the important reasons for this change in purchasing behavior can be considered the effect of the Covid-19 pandemic. The spread of Corona caused people to pay more attention to natural foods, and research showed that many people consider it completely reasonable to pay more for products that have higher health and hygiene, even if they have to eliminate other unnecessary goods from their food basket. .
The second group: whole foods and beverages
The term whole food leads the mind to foods produced from grains and their derivatives, while in the food industry a wide range of foods and beverages in the group of ingredients with high nutritional value or They are called complete food. For example, milk is a complete drink and food, which alone is able to provide a wide range of valuable minerals for the body. Whole foods can contain valuable nutrients such as probiotics. Probiotics are complex compounds such as vitamins and various antibiotics that are useful for the body in addition to helping digestion. This type of food will be more popular in the coming year than in the past. According to the aforementioned research, it has been said that 60% of people in 2020 were more concerned about the health of food than in 2019, and in their opinion, whole foods are healthier and more valuable. The third group: food with an emphasis on protecting the environment.
Almost everyone knows that eating means consuming natural resources in addition to producing waste. Both sides of this flow mean the loss of more of the environment, which is being renewed at a very low rate compared to our consumption and destruction. More than 65% of the people observed in the above research are interested in using renewable food that is more compatible with the environment by 2050. The fact that such a culture finds its place in small home shopping baskets shows a foresight that unfortunately a significant part of developed countries (even at the macro level) are still unaware of. A familiar bitter reality.

Fourth group: Foods whose source and origin are transparent
People like to know exactly what they are eating, where it was produced, who produced and packaged it with what technology, and how its raw materials were obtained. . When it is said that a large ship of contaminated grain has been seized in a certain port, a significant part of the people is worried, worried about different types of food

which is produced by many companies. Their concern is right and in line with a right desire. They want to know exactly what they are actually eating.
2021 is the year of brands and companies whose communication is far from the noise of advertisements with the advantage of transparency. Transparency means providing the right information, at the right time, with the right quality and format and to the right audience. Clear information in the food industry means food with a taste of trust and confidence. A hidden advantage that any brand can offer will be the distinctiveness of its market.
Certainly, the trends of the food industry next year will not be limited to these four groups. Other groups may be placed above or below this list. Topics that are not so predictable like organic food. One of the characteristics of trending a topic is the ability to spread quickly and become a social trend. If you work in the food industry, at least one or two of these four topics will apply to your business. Although this research is based on the observation of the European market, people’s behaviors in these cases are similar in most regions of the world with slight differences.
This article is taken from the following source:
https://foodindustryexecutive.com/2020/12/4-mega-trends-that-will-define-the-food-industry-in-2021

Food and beverages are one of the biggest industries in the world today. During the recent years, this industry has faced storms on its way, which can be pointed to the slow growth in emerging markets, the drop in prices and the change in the taste of customers towards healthier products. However, the industry has continued to grow globally, and some of the world’s largest businesses now operate in the sector. According to the report of the International Economic Group of the “Duniya Ekhtaz” newspaper, the “Daily Records” website has reviewed the top 10 food and beverage production companies in a report, which will be reviewed below:

Nestlé

“Nestle” food company is actually a global giant in the food and beverage industry, whose revenue was 78.9 billion dollars in 2017. Since the beginning of the activity of this Swiss company (150 years ago), this multinational company is present in the market of 189 countries and 335 thousand personnel work for it. Having two thousand subcategory brands such as baby food, mineral water, breakfast cereals, chocolate and sweets, coffee, cooked food, frozen, dairy and beverages, this company has established itself as a global commercial brand. The growth of this brand in recent years has been affected by beverage businesses such as “Nescafe” and “Espresso” that 21.68% of the company’s total revenue comes from the sale of these two products. This food and beverage industry giant has focused on improving the quality of food and health of its customers in recent years. In this context, Nestlé’s health department has recently entered into a $145 million collaboration with a medical institution to develop new methods to reduce some people’s food allergies.

Pepsi

With 22 unique brands such as Pepsi, Lay’s, Gatorade and Tropicana, Pepsi Company is now the second largest food and beverage company. But the history of the establishment of this company goes back to 1898, when Caleb Bradham, its founder, created a new way of preparing cola to compete with “Coca Cola”. The name of this company was changed to Pepsi after the merger with “Fritoli” company. The company has recently focused on improving the nutritional and health value of its products, because these days customers are moving away from food products with low nutritional value. This company, whose revenue was 63.53 billion dollars in 2018, has announced its intention to reduce the amount of sugar and saturated fat in its products without changing its taste. This American company has recently entered into cooperation with the “TB” organization, which specializes in treating tuberculosis. The collaboration is expected to result in Pepsi’s creation of unique flavors that will help to tone down the unpleasant taste of TB drugs.

Anheiser Bosch Inbo

Ann Heiser Bosch Inbo was officially formed at the same time as the merger of three Belgian companies Interbro, Brazilian Ambo and American Anheiser Bosch. Since then, this company has become the largest beverage producer in the world, with more than 200 sub-brands and an annual revenue of $56.44 billion. Some of its popular drinks are Budweiser, Corona, Stella Artois, Beck’s, Hoogarden Brahama and Antarctica. This company also has 155,000 employees who are active in 25 countries. In 2016, the company was able to buy its rival brand, Submiller, for $107 billion. The mentioned contract led to the emergence of a company that now owns half of the production in the field of beverages. According to Carlos Brito, CEO of Anheiser Bosch, this company plans to buy Coca-Cola in the future.

GBS

“GBS” is the largest producer and exporter of meat products (veal, pork and chicken) in the world, which has more than 300 production units in 15 countries. This company, whose headquarters is in Sao Paulo, Brazil, has turned from a local company into an export giant in this industry, which now supplies its products to more than 350,000 customers in 150 countries. GBS, with an annual income of 46.2 billion dollars, has grown tremendously in recent years, so that its sales growth was 35.2%. A significant share of this growth is related to the American market, which imports 48% of GBS exports. But the development of this company in the world markets has been affected by the purchase of smaller companies such as “Swift & Company”, which is the largest producer of beef and pork products in America. In recent years, this company has spent more than 5 billion dollars to buy some of its rival companies in the region.

Tyson’s Food Products

Tyson Foods, located in Arkansas, is one of the largest producers and exporters of beef in the United States and the world. Out of 111 production units of this company, 107 units are in America. The products of this company, such as pork and chicken, are exported to the markets of 130 countries. With its revenue of 38.26 billion dollars, this company has 113 thousand personnel who are active in America and other production units around the world. Tyson Company is building to become the flagship of the American meat industry. Recently, Bill Gates, the founder of Microsoft, has considered the company to be the future of the food industry.

Coca Cola

The Coca-Cola Company, which was founded by pharmacist John Pemberton in 1886, has now become a unique brand that is drunk 1.7 billion times a day in more than 200 countries. This American company located in the state of Atlanta operates under a business model that only produces cola concentrate in this location and the packaging process

Sugar and serotonin effects:

By increasing the amount of serotonin, the side effect of sugar is greater than its direct effect. When sugar is consumed, insulin is released and binds to amino acids, which together reach the muscles, leaving tryptophan, a small amino acid that normally It has a clear pathway to the brain and is used in the production of serotonin, making the connection that sugar makes you feel good. In fact, this is more true for some than others. A study reported in January 2009 in the journal “Eating Behavior” reported increased consumption of sweet foods by overweight individuals when tryptophan levels were reduced.

Stress and sugar consumption

Few things can disrupt healthy eating habits faster than stress, not to mention the lifestyle around it. The inevitable release of cortisol that comes with a stress stimulus sends blood sugar up and down.

To keep energy high, you look for the fastest way to reach the nearest sweet food. Researchers at the University of Michigan showed that the amount of sugar consumed increased in response to the increase in stress hormone levels

Hormonal fluctuations

According to the Psychological Science website, Nicole, a study published in 2008 says that sugar has been found to increase endorphin levels in the brain, resulting in pain relief. Many women who experience sweet cravings associated with premenstrual syndrome lead to overindulging in chocolate or other sweets because endorphin levels are at their lowest.

Digestive diseases

An imbalance in the beneficial bacteria in the gut can lead to yeast and fungi that increase sugar cravings in people. Food allergies and food sensitivities can cause imbalance in blood sugar.

In addition, the immune system response triggered by the consumption of allergic foods creates its own form of sugar craving.

Eating fast and not chewing food completely

Foods should be chewed well and eaten slowly to ensure the optimal and effective functioning of the digestive system. The digestive process begins with saliva, which contains enzymes to aid in this process and the physical balance of the body.

dehydration

Avoid drinking water with meals, because it disrupts the digestion of food in the stomach, and this improper digestion can be a factor in the emergence and increase of your sweet cravings.

In the following, we will try to teach the best dessert recipes with petit bourbon biscuits.

Dessert with petit bourbon and banana biscuits

Recipe:

1. Put milk, sugar, flour, eggs, vanilla, cocoa powder in a pot and mix well.

2. Place the pot on a low heat and stir frequently until the ingredients boil and become thick.

3. When the ingredients become thick and creamy, turn off the heat and stir the cream occasionally until it becomes lukewarm.

4. At the bottom of the serving dish, place a row of petit borre biscuits and apply the resulting cocoa cream on the biscuits.

5. Place another row of biscuits on top of the cream and cover it with cream.

6. Cover the next layer with rolled bananas and apply cream on the bananas.

7. Cover the next layers with biscuits and cream in the same way until the ingredients are finished.

8. Cover the last layer with cream and, if desired, decorate it with walnuts, pistachios or almonds.

9. Cover the serving dish with cellophane and put it in the refrigerator for 2-3 hours to cool down.

Chocolate chip cookie (Chocolate chip cookie) is the most popular American sweet and was first created in the state of Massachusetts, USA, by a university professor and nutritionist named Ruth Graves Wakefield. The story of the creation of this order begins when Mrs. Ruth decides to open a small inn with her husband Ken in 1930, they call this inn The Toll House Inn. Ruth personally prepared all the sweets and dishes of The Toll House Inn using their family recipes, and with the hearty food and attention to providing good service, their guest house became very popular within a year.

One of the sweets that Ruth prepared for the inn was a chocolate butter cookie. To make this recipe, he used to mix chocolate bar for pastry making with water and biscuit ingredients. One day while working, he noticed that he didn’t have a chocolate bar, so he chopped up the Nestlé chocolate that Mr. Andrew Nestlé gave him as a sample and poured it into the ingredients. He thought that the chocolate pieces would melt completely in the oven and the same cookie would be obtained, but the chocolate remained as a piece in the cake. Ruth served the new cookie and when it was well received by the customers, she started baking these cookies continuously and with this the Chocolate Chip Cookie was born in 1933.

Of course, many nutrition historians reject this story and say that Ruth’s level of work was much higher than this and that this cookie was deliberately designed in this way and not by chance. Their document is Ruth’s interview with a magazine about the one-year-old chocolate chip cookie. In this magazine, Ruth tells the reporters that for a long time she wanted to create a variety in the guest house sweets.

Whatever the method of arriving at this recipe, it was well received by customers and Ruth bought more and more Nestlé chocolates to make this cookie, which eventually led to Andrew Nestlé and Ruth joining forces. According to this contract, Ruth ordered the chocolate chip cookies to Nestlé and received them, and in return, she got the right to use Nestlé products for free for the rest of her life. This contract was signed in the forties of the 20th century and after some time, Nestlé company produced chocolate chips for this cookie. The Toll House Inn photo is on the chocolate chip packages and Ruth’s cookie recipe is on the back of the package. For many years, in addition to chocolate chips, Nestlé has been producing and offering cookies in various flavors.

Before the 30s and 40s, America had a very good economic situation and even the middle class had cooks and servants. When the United States faced the Great Depression in the 1930s and the Second World War in the 1940s, the financial situation of the people fell sharply, and housewives needed a recipe that could be made with cheap ingredients and without the need for baking skills. Bake sweets in the evening.

Despite wartime coupons and food shortages, the ease and cheapness of the raw materials of this sweet became one of the reasons for its great popularity. Nestlé advertising company used this opportunity and wrote for the advertisement of chocolate chips that “Your son is waiting in the war and he needs these cookies to win the war”.

In the 1940s, Ruth wrote the baking book “Ruth Wakefield’s Recipes: Tried and True” and shared her experiences. He also collected a huge collection of cookbooks, which he donated to the library of the university of the same city after retiring from the inn. Ruth died in 1977, but the Toll House continued to exist for years after her death, until it was destroyed in a kitchen fire on New Year’s Eve 1984.

 
It’s good to know that this lady has been registered as one of the most influential women of the 20th century, and her sweets are among the most important sweets in the history of pastry making.

Sources:

https://spbaking.com/recipes/%D8%AA%D8%A7%D8%B1%DB%8C%D8%AE%DA%86%D9%87-%DA%A9%D9%88%DA%A9%DB%8C-

https://spbaking.com/recipes/%D8%AA%D8%A7%D8%B1%DB%8C%D8%AE%DA%86%D9%87-%DA%A9%D9%88%DA%A9%DB%8C-%E2%80%8C%D8%B4%DA%A9%D9%84%D8%A7%D8%AA-%DA%86%DB%8C%D9%BE%D8%B3%DB%8C-t32

1) Improving heart health
Oats contain a powerful fiber called beta-glucan, which helps lower cholesterol levels. Beta-glucan is the main soluble fiber in oats and lowers bad cholesterol without affecting good cholesterol levels. Oat bran contains vitamin E, which is another nutrient for heart health. According to another study in Australia, barley fiber is more effective in reducing cholesterol levels than wheat fiber. This study also states that oat flakes or its bran can reduce the risk of cardiovascular disease.

2) Help to treat diabetes
Barley has a low glycemic index and its high fiber helps regulate blood sugar. Also, barley can reduce insulin dosage in diabetic patients.

3) Help to reduce constipation
Since barley is rich in fiber, it can help relieve constipation. In another study, oat bran is also useful for improving constipation in the elderly due to the presence of vitamin B12.

4) Help to fight cancer
Antioxidants in barley can help fight cancer; And fiber in oats prevents rectal and colon cancers.

5) High blood pressure treatment
Barley oats not only lower your blood pressure, but also reduce your risk of heart disease by 22%.
Oatmeal is known as a soothing food. It lowers stress hormone levels and increases serotonin, which promotes feelings of relaxation, all of which help lower blood pressure.

6) Improving the immune system
Beta-glucan in oatmeal can increase the body’s immunity level. Most of your immune cells have specific receptors that are designed to absorb beta-glucan. These receptors cause the activity of white blood cells and prevent many diseases. Barley is also rich in selenium and zinc, which play an effective role in fighting infection.
Joperak can also be effective for improving immunity in people suffering from chronic fatigue syndrome or physical or emotional stress.

7) Can oatmeal help to lose weight?
Oats, as we know, are rich in fiber, which makes you feel fuller for longer and avoids overeating. Barley also prevents obesity and belly fat distribution; And if barley is taken as a daily supplement, it can even serve as an adjunctive treatment for metabolic disorders.

8) Increasing the quality of sleep
Amino acids and other nutrients in oats help produce melatonin, which improves sleep; Whole grains also increase insulin production, which helps the nerves receive tryptophan. Tryptophan is an amino acid that acts as a sedative for the brain.

9) Strengthening energy
Since carbohydrates are the primary source of energy for the body and since barley is rich in carbohydrates, if consumed correctly, it will increase the body’s energy level without causing excess weight. The B vitamins found in oats (eg, thiamin, niacin, and folate) also improve your body’s energy metabolism.