With the final days of the year, the publication of annual reports, especially those that have a general audience and are kind of media-friendly, is booming. These reports are late fall chicken counts that are published for a variety of purposes, from information and targeted advertising to yellow analysis of the media filler. Sometimes the output of annual reports directly or indirectly leads to providing predictions about market trends, how customers behave and other influential things in the following year.
Reports are about the past and predictions are mostly about the future. Attempting to estimate the future market has very important and attractive indicators that are considered the market trend. Trend means popular or popular. Although trend is the popular term of digital media, it evokes almost the same concept in the literature of market management, with the difference that market trends, unlike media trends, which are all increasing and upward, also have a negative or decreasing type.
Famous food industry trends in 2021
Food industry marketing can be assumed to be the most important part of fast-moving consumer goods (FMCG) marketing because a significant part of the fast-moving consumer goods portfolio includes foods or products related to the food industry. The online magazine Foodindustryexecutive has predicted in an article with the same title, that in the coming year, the main tendency of people will be towards four groups of food more than in the past, and in a way, these four groups can be the booming products and market trends of the coming year.
The first group of natural products produced on the basis of plants
According to this analysis, it is predicted that by 2024, nearly 56% of the consumers of organic food, foods and beverages produced on the basis of plants and natural materials in Put your main shopping list. Unlike before, when organic and plant-based foods were consumed for special diets or because they were luxury, it is expected that health-oriented food will be more popular than before, even though it will cost more to the basket. Their purchases add. Perhaps one of the important reasons for this change in purchasing behavior can be considered the effect of the Covid-19 pandemic. The spread of Corona caused people to pay more attention to natural foods, and research showed that many people consider it completely reasonable to pay more for products that have higher health and hygiene, even if they have to eliminate other unnecessary goods from their food basket. .
The second group: whole foods and beverages
The term whole food leads the mind to foods produced from grains and their derivatives, while in the food industry a wide range of foods and beverages in the group of ingredients with high nutritional value or They are called complete food. For example, milk is a complete drink and food, which alone is able to provide a wide range of valuable minerals for the body. Whole foods can contain valuable nutrients such as probiotics. Probiotics are complex compounds such as vitamins and various antibiotics that are useful for the body in addition to helping digestion. This type of food will be more popular in the coming year than in the past. According to the aforementioned research, it has been said that 60% of people in 2020 were more concerned about the health of food than in 2019, and in their opinion, whole foods are healthier and more valuable. The third group: food with an emphasis on protecting the environment.
Almost everyone knows that eating means consuming natural resources in addition to producing waste. Both sides of this flow mean the loss of more of the environment, which is being renewed at a very low rate compared to our consumption and destruction. More than 65% of the people observed in the above research are interested in using renewable food that is more compatible with the environment by 2050. The fact that such a culture finds its place in small home shopping baskets shows a foresight that unfortunately a significant part of developed countries (even at the macro level) are still unaware of. A familiar bitter reality.
Fourth group: Foods whose source and origin are transparent
People like to know exactly what they are eating, where it was produced, who produced and packaged it with what technology, and how its raw materials were obtained. . When it is said that a large ship of contaminated grain has been seized in a certain port, a significant part of the people is worried, worried about different types of food
which is produced by many companies. Their concern is right and in line with a right desire. They want to know exactly what they are actually eating.
2021 is the year of brands and companies whose communication is far from the noise of advertisements with the advantage of transparency. Transparency means providing the right information, at the right time, with the right quality and format and to the right audience. Clear information in the food industry means food with a taste of trust and confidence. A hidden advantage that any brand can offer will be the distinctiveness of its market.
Certainly, the trends of the food industry next year will not be limited to these four groups. Other groups may be placed above or below this list. Topics that are not so predictable like organic food. One of the characteristics of trending a topic is the ability to spread quickly and become a social trend. If you work in the food industry, at least one or two of these four topics will apply to your business. Although this research is based on the observation of the European market, people’s behaviors in these cases are similar in most regions of the world with slight differences.
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